We have a range of services to compliment our ad monetization products.
Growing publishers' revenue
We support a diverse and industrious bunch of publishers worldwide. They never cease to amaze us with their creativity, ingenuity and development chops – which keeps us on our toes!
This means we need to be incredibly focused to ensure we can optimize your ad revenue holistically and sustainably.
Diversify your ad revenue stream with our expertise in native video. We customize our services to suit your needs, from utilizing your existing video content to syndicating related content.
There are numerous ways to leverage this trending format to enhance user experience and drive additional revenue.
One of the biggest ad tech trends over the past few years is viewability. Whenever we on-board a new publisher, we start by measuring and analyzing the viewability metrics of their ad units and suggest ways in which we can optimize for improved CPM and yield.
More and more premium brand advertisers are executing spend via private marketplace (PMP) deals. PMPs are fixed CPM deals created, executed and liquidated via multiple channels. By segmenting your inventory and creating custom profiles and data sets, we can offer buyers and trading desks a more holistic view of your inventory. This results in more targeted media buys and higher CPMs.
Our experienced PMP team is laser-focused on securing as much premium PMP ad spend on your behalf as possible.
Interactive ad formats
We also integrate interactive ad formats where appropriate such as ‘Quiz Style’ units and other formats which drive engagement and interaction.
Such formats help to diversify your revenue mix and also provide your users with a more engaging ad experience.
Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them.
Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.
I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.
Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.
Snigel has been instrumental in helping us navigate cryptic ad policies, respect our user’s privacy, and increase ad revenue. Partnering with Snigel has optimized our ad stack and removed the challenge of managing things on our own.