Services
We have a range of services to compliment our ad monetization products.
Growing publishers' revenue
We support a diverse and industrious bunch of publishers worldwide. They never cease to amaze us with their creativity, ingenuity and development chops – which keeps us on our toes!
This means we need to be incredibly focused to ensure we can optimize your ad revenue holistically and sustainably.
Native video
Diversify your ad revenue stream with our expertise in native video. We customize our services to suit your needs, from utilizing your existing video content to syndicating related content.
There are numerous ways to leverage this trending format to enhance user experience and drive additional revenue.
Viewability
One of the biggest ad tech trends over the past few years is viewability. Whenever we on-board a new publisher, we start by measuring and analyzing the viewability metrics of their ad units and suggest ways in which we can optimize for improved CPM and yield.
Programmatic/PMP
More and more premium brand advertisers are executing spend via private marketplace (PMP) deals. PMPs are fixed CPM deals created, executed and liquidated via multiple channels. By segmenting your inventory and creating custom profiles and data sets, we can offer buyers and trading desks a more holistic view of your inventory. This results in more targeted media buys and higher CPMs.
Our experienced PMP team is laser-focused on securing as much premium PMP ad spend on your behalf as possible.
Interactive ad formats
We also integrate interactive ad formats where appropriate such as ‘Quiz Style’ units and other formats which drive engagement and interaction.
Such formats help to diversify your revenue mix and also provide your users with a more engaging ad experience.