5 January 2020
Google AdSense is one of the most established ways for website owners to sell advertising space on their websites. Established by Google in 2003, it has the largest footprint of all ad networks and is a great option for smaller website owners who are starting to monetize their content. Larger websites can benefit from AdSense alternatives which increase and diversify revenue.
You may also want to explore adsense alternatives if:
- You’re having trouble getting your account approved
- Google has banned your AdSense account
- You want to access to more advertising formats
What is AdSense?
AdSense is a monetization program that lets publishers sell space on a website to advertisers. Website space can be sold on a per impression or per click basis. Advertisers buy the right to show their advertisements through Google Ads.
The Best AdSense Alternatives
1. Ad Exchange (AdX)
Google’s Ad Exchange gives publishers access to advanced monetization tools like header bidding that can increase revenue (check out our what is header bidding guide for more). It’s used by many of the largest websites in the world including Forbes.com and NFL.com. Ad Exchange provides a great deal more control to publishers over their inventory in terms of pricing, inventory segmentation, and programmatic opportunities.
- Advanced filtering and blocking for ad categories
- PMP and Private Auction compatibility
- Flexible reporting based on criteria defined by the publisher
- Access to vendor blocking
- Increased revenue by providing access to more advertising demand
However, to access Ad Exchange you need to be classified as a preferred publisher with at least 5 million monthly pageviews. If you don’t meet this requirement, or you don’t want the trouble of setting up an account, you can access Ad Exchange through an advertising technology partner and header bidding company like Snigel. If you meet Snigel’s requirements, which are lower than Google’s, we will provide you with access to Ad Exchange and other advertising networks through our account. Contact us here to find out more.
Find out about the difference between AdSense and header bidding here.
Media.net is the second-largest contextual advertising network in the world by revenue. It’s a direct competitor to AdSense with exclusive access to searches from Yahoo! and Bing. Major brands like CNN, Forbes, and Reuters use Media.net to monetize their content. Media.net gives you access to:
- Native advertising
- Display advertising
- Mobile advertising
- Video advertising
Does Media.net pay more than AdSense?
AdSense generally performs well on banners above the fold. Media.net usually performs better on advertising spaces within content or on sticky side-bars. While AdSense also performs better in product-light niches, Media.net performs better in product-heavy niches.
3. Amazon’s Native Shopping Ads
These native ads provide Amazon product recommendations to website visitors. Amazon will select product recommendations based on the user and the content of the website. Publishers can earn a referral fee based on the type of product sold or through “bounty events” such as a user signing for an Amazon Prime video trial.
Do Amazon’s Native Shopping Ads pay more than AdSense?
It depends on the content of your website. If you are in a product-focused niche such as consumer electronics or fitness equipment, Amazon’s native ads can outperform AdSense. However, most website owners keep a mix of AdSense and Amazon native ads to provide a good user experience.
PropellerAds is one of the biggest alternative ad networks with 32K advertisers. They offer aggressive, high CPM ad formats such as interstitial ads, push notifications and in-page push ads. There is no minimum traffic requirement so PropellerAds is a good fit for small publishers looking to generate aggressive returns.
Does PropellerAds pay more than AdSense?
Generally, yes. The popup and push ads from PropellerAds are more aggressive. This leads to higher viewability and higher click-through rates (CTR). As a result, PropellerAds is able to generate more revenue than AdSense. However, Propeller Ads are less stringent from a product policy perspective than AdSense and as a result, the quality of ads shown is generally not as high as what one would see via AdSense.
ylliX is an ad network that specializes in aggressive ad formats. There is no restriction on website size or content and creating an account is free. As a result, ylliX is an option for publishers that are having problems getting their sites approved by mainstream providers like AdSense or Snigel.
Does ylliX pay more than AdSense?
ylliX is a high-paying alternative to AdSense. Some publishers have reported hitting CPMs of $3 for the USA and $0.25 for African Gos. However, ylliX requires publishers to use aggressive ad formats such as popunder ads, mobile redirects, and full-page ads. Most publishers have disapproved of these ad formats which has led to low ratings on Trustpilot.com.
Which websites work best with Google AdSense?
AdSense works best with small websites. It gives non-technical website owners a quick and easy way to monetize their site. AdSense pays out per click or per impression. If users browse through many pages on your site you with gather a lot of impressions
Which is the best AdSense alternative?
The best alternative to AdSense is header bidding. Websites typically see a revenue increase of 27% – 77% when they switch to header bidding. AdSense limits you to one advertising provider – Google. Header bidding allows you to access an unlimited number of advertising partners. When you add more advertising partners, you increase the competition for the advertising space on your website. This means advertisers have to bid more to win which increases your revenue.
Can I use other ads with AdSense?
Yes, you can use AdSense alongside alternative tools like header bidding or Amazon affiliate links. The advantage of using a mixed approach is that you can increase and diversify your revenue. AdSense generally works best on advertising units about the old. Header bidding works best on advertising units below the fold and Amazon affiliate links work best on product or review pages.
Who pays more than AdSense?
Header bidding pays more than AdSense. Header bidding enables you to connect your advertising space to many advertising partners (not just Google). This increases competition and revenue.