14 January 2021 Google’s Cumulative Layout Shift (CLS) score aims to measure the quality of the user experience on a website. It’s part of Google’s
Draw on our expertise in ad layout optimization and ad monetization, or get insights into ad tech industry trends
In this guide we examine how Google’s decision to not serve ads when users don’t give consent is affecting publishers and what publishers can do to overcome this challenge.
Find out which header bidding solution is best for your website.
Deloitte ranked Snigel as the 12th fastest growing tech company in Ireland. Our header bidding stack is now used by over 200 top publishers.
Server side header bidding, also called server-to-server (S2S) header bidding, refers to a process where the header bidding auction takes place on a server instead of within the user’s browser.
Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them.
Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.
I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.
Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.