Header bidding programmatic technology lets publishers offer their ad inventory to multiple ad demand sources, thereby increasing ad revenue.
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Learn how to avoid AdSense deductions by using best practices from Google, improving your ad layout, and using header bidding.
Snigel’s free AdSense revenue calculator enables you to estimate how much revenue your website will generate with AdSense and Header Bidding.
Server side header bidding, also called server-to-server (S2S) header bidding, refers to a process where the header bidding auction takes place on a server instead of within the user’s browser.
Google AdX and Google AdSense are the two main digital advertising platforms from Google for publishers. While both platforms enable website owners to monetize their
Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them.
Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.
I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.
Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.
Snigel has been instrumental in helping us navigate cryptic ad policies, respect our user’s privacy, and increase ad revenue. Partnering with Snigel has optimized our ad stack and removed the challenge of managing things on our own.