The Snigel Story

You may have noticed our name is a bit…different. It’s because we like to do things differently.

about snigel

Who we are

Our technology is ahead of market trends, we’re passionate about what we do, and we genuinely see ourselves as an extension of your team. 

Ask our clients – the service provided by our eclectic mix of ad monetization masters is the best out there. In fact, 99% of our clients are still on board with us from the beginning.

Why we built Snigel

Snigel was founded in 2012 by two former Google executives after seeing just how poorly content creators like you were being served in the increasingly opaque ad tech ecosystem.

We’re publishers ourselves so we know you don’t always have the time to spend on ad monetization and would probably prefer to focus on the really important stuff – creating great content, growing your audience and ensuring optimal user experience.

Snigel Flexibility

Our values

We are constantly working on our technology to stay on top of shifting industry dynamics so you don’t have to. Experience, passion and innovation are ingrained in our DNA.

We live on the principle that our publishers’ success becomes our success and aim to give the best customer support in the industry.

Snigel Flexibility

Helping publishers maximize ad revenue

We currently partner with over 30 of the world’s largest Supply Side Platforms (SSPs) and Exchanges, remaining totally demand agnostic. Only the highest bidder can serve an ad to your site, ensuring we liquidate your ad inventory at the highest possible price point.

We pride ourselves on creating deep and long lasting relationships with our publishers, understanding their priorities and customizing our solutions to meet their unique needs. 

Our clients

1001tracklists
Aternos
DMV
GT
make tech easier
muo
more words
online tech tips
simple flying
statcounter
w3 schools
windfinder
word hippo

Meet the Snigel team

Finance
Elle
Managing Director
Peter
Customer Success
Christian
Head of Marketing
Andrew
Tech Operations
Martin
Ad Operations
Ela
Head of Publisher Success
Ben
Co-Founder
Chris
Ad Operations
Carlos
Ad Operations
João
Ad Operations
Dagmara
Business Development & Product
Sebastian
Ad Operations
Anna
Ad Operations
Tiago D
Tech Operations
Nuno
Tech Operations
Tiago
Tech Operations
Marcio
Tech Operations
Vitor
Tech Operations
Nelson
Tech Operations
Reinhard
Finance
Elle
Managing Director
Peter
Customer Success
Christian
Head of Marketing
Andrew
Tech Operations
Martin
Ad Operations
Ela
Head of Publisher Success
Ben
Co-Founder
Chris
Ad Operations
Carlos
Ad Operations
João
Ad Operations
Dagmara
Business Development & Product
Sebastian
Ad Operations
Anna
Ad Operations
Tiago D
Tech Operations
Nuno
Tech Operations
Tiago
Tech Operations
Marcio
Tech Operations
Vitor
Tech Operations
Nelson
Tech Operations
Reinhard

Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them. 

Raina Hawley
OzGrid.com

Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.

Raymond
Raymond.cc

I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.

Aseem Kishore
Online-tech-tips.com

Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.

Bill Jelen
MrExcel.com
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