Sustainably increase your ad revenue without compromising on site speed

We deliver long-term revenue growth with our leading technology, fully customized solutions and amazing team of people so you can focus on what you do best – create great content.

  • 200 +
  • 3 billion
    Ad Impressions
  • 180 million
    Monthly Unique Visitors

We deliver long-term revenue growth with our leading header bidding solution, customizable advertising technology, and an amazing team of people so you can focus on what you do best – create great content.

  • 200 +
  • 3 billion
    Ad Impressions
  • 180 million
    Monthly Unique Visitors

What we do

Maximizing revenue through expertise & experience

Our name has changed, but the passion and support for independent online publishers hasn’t. We have the header bidding expertise, advertising technology, and know-how to create optimal revenue and performance outcomes for your site. Our team of experts has over 20 years of experience with ad optimization, native video, anti-adblock, ad monetization, and yield management.

Our products

Squeeze every dollar out of your ad impressions with header bidding
AdEngine is our lightweight header bidding solution and our core monetization platform. It delivers the highest winning bid on each and every ad impression, meaning higher yields.
Easily and cohesively comply with GDPR & CCPA
AdConsent empowers users to decide on the level of ad targeting they are comfortable with and ensures that your site is compliant with regulations.
View real-time ad performance data in one dashboard
AdVantage is our mobile-optimized portal to view your ad performance data. Reports can be filtered by CPM, impressions, ad requests and CTR.
Transparency and insight into every on-site auction
AdSistant is a Chrome extension that identifies technical issues and spots opportunities to optimize your ad stack.


“One size fits all” does not apply when it comes to ad monetization. That is why we offer a range of technologies and services to overcome the complex and ever-changing ad tech landscape. 

Case Study

How Snigel Boosted Simple Flying's Ad Revenue by 270%

The Simple Flying site was already perfectly optimised from a technical standpoint. How do you improve on perfection?

The answer was for Snigel to implement private marketplace (PMP) deals using its unique relationships with advertisers and partners.     

Our partners

Index Exchange
Transparent Ad Marketplace

Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them. 

Raina Hawley

Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.


I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.

Aseem Kishore

Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.

Bill Jelen
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